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      Articles & Insights

      Articles tagged as Competitive advantage

      Using IP to increase the value of your company
      Using IP to increase the value of your company

      3 minute read

      Tim Smith

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      12 Jun 2024

      How can ZOE control its competitive advantages?
      Protect value by framing any consideration of the use of IP in the context of a business’s competitive advantages

      5 minute read

      Tim Smith

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      03 Jun 2024

      Latest Articles & Insights

      News & Cases from China: June 2026

      9 minute read

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      31 Jul 2026

      Client Alert: Indonesia Adopts New Official IP Fees Under Updated Regulation

      3 minute read

      Yurio Astary, Arifia Fajra

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      31 Jul 2026

      The counterfeit corridor: mapping the fake-goods trade from China into Vietnam
      Counterfeit goods move swiftly from China into Vietnam, but routes, volumes and entry points remain unclear.

      8 minute read

      Khanh Nguyen, Zoe Liu

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      29 Jul 2026

      Turning words into rights: protecting slogans and taglines in Thailand
      Thailand’s evolving trademark rules improve slogan protection, despite ongoing registration challenges.

      4 minute read

      Montira Sakulsuwan

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      29 Jul 2026

      Beyond de-risking: How European companies can develop new technologies in China

      8 minute read

      Aria Tian

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      27 Jul 2026

      Saudi Arabia joins the Madrid System: key implications for trade mark owners

      2 minute read

      Yasir Masood

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      24 Jul 2026

      Vietnam Sharpens Pharmaceutical Counterfeit Enforcement as USTR Pressure Mounts
      Vietnam is strengthening pharmaceutical anti-counterfeiting enforcement through major IP reforms.

      8 minute read

      Nick Redfearn, Khanh Nguyen

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      23 Jul 2026

      Brand infringement: the business risk nobody can price
      Chris Bailey says anti-counterfeiting efforts are underfunded because the threat is poorly measured, not underestimated.

      1 minute read

      Chris Bailey

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      23 Jul 2026

      Exhibiting in the GCC? Consider Temporary Trade Mark Protection

      4 minute read

      Mona Saleh

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      21 Jul 2026

      Lusheng Secures Important Rulings on Trade Secrets in IP Licensing Industry

      3 minute read

      Carol Wang, Heidi Feng

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      17 Jul 2026

      China's 2026 Trade Mark Law Reform: Key Changes and Practical Considerations
      What rights holders can do to prepare for 1 January 2027

      8 minute read

      Amanda Yang, Melanie Zhu

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      10 Jul 2026

      K-Beauty's dark side revealed as surge in fake products puts consumers at risk

      1 minute read

      Chris Bailey

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      09 Jul 2026